Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by July 2009. They've proposed the following units:
- The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
- The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
- The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.
For publishers and agencies looking to get a head start, these units can be done with DoubleClick Rich Media today and are easily implemented in either the DART for Publishers or DART for Advertisers ad serving systems.
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