Today we're excited to announce the beta launch of the DoubleClick Ad Planner Marketplace, our solution to help connect buyers and sellers of online advertising.
The Ad Planner Marketplace simplifies the traditional ad buying process, enabling Ad Planner advertisers to view, and request to purchase, reserved ad space directly from publishers.
As a publisher, you can:
- Market your available placements directly in Ad Planner, which attracts tens of thousands of media planners every day.
- Review and accept (or reject) buying requests from multiple advertisers directly in your Ad Planner account.
- Set up your placements quickly. Because it's integrated with DFP Small Business, Ad Planner automatically recognizes and imports your DFP placements.
- Set the price of the inventory you’ve made available for sale.
If you’re a growing publisher and don’t currently have a DFP Small Business account, DFP Small Business allows you to manage your directly sold ads, such as those from the Ad Planner Marketplace, as well as your AdSense and ad network inventory. Sign up for free today.
Then, in your DFP Small Business account, follow these instructions to expose your ad inventory to appear in Ad Planner and to promote your inventory to advertisers.