Introducing the DoubleClick Ad Planner Marketplace

We know that as a publisher it can be challenging to get noticed by advertisers - let alone find and contact all the potential advertisers who may be trying to reach your site's demographic or content areas.

Today we're excited to announce the beta launch of the DoubleClick Ad Planner Marketplace, our solution to help connect buyers and sellers of online advertising.

The Ad Planner Marketplace simplifies the traditional ad buying process, enabling Ad Planner advertisers to view, and request to purchase, reserved ad space directly from publishers.

As a publisher, you can:

• Market your available placements directly in Ad Planner, which attracts tens of thousands of media planners every day.
• Review and accept (or reject) buying requests from multiple advertisers directly in your Ad Planner account.
• Set up your placements quickly. Because it's integrated with DFP Small Business, Ad Planner automatically recognizes and imports your DFP placements.
• Set the price of the inventory you’ve made available for sale.

The Ad Planner Marketplace is now available to English publishers with a DoubleClick for Publishers (DFP) Small Business account operating in USD currency.

If you’re a growing publisher and don’t currently have a DFP Small Business account, DFP Small Business allows you to manage your directly sold ads, such as those from the Ad Planner Marketplace, as well as your AdSense and ad network inventory. Sign up for free today.

Then, in your DFP Small Business account, follow these instructions to expose your ad inventory to appear in Ad Planner and to promote your inventory to advertisers.


Posted by Stephen Kliff, Product Marketing Manager

DFP production API now available

A few months ago we introduced the new DoubleClick for Publishers (DFP) API - enabling publishers and third-parties to customize and extend how they use DFP.

The API comes in two flavors: sandbox and production environments. When we initially released the API, all developers could use the the sandbox environment to to test their code without affecting their live ads.

Today, we're excited to announce that we are now accepting applications for production API access. The production environment represents the data you see in your DFP account, and allows access and changes to your live data.

To request access to the production API environment, please complete this form.

After filling out the form, you will be contacted regarding your eligibility to participate. The application is currently open to all publishers using DoubleClick for Publishers or DFP Small Business.

Posted by Stephen Kliff, Product Marketing Manager