Tuesday, July 19, 2011

DFP Small Business expanding to support all emerging channels, including mobile and video

Tuesday, July 19, 2011 |
Mobile capabilities launching today -- video coming this Summer

Display advertising is becoming about much more than ads in web browsers. People are watching video, reading newspapers, magazines and books, and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles to consume information and browse the web.

In order to help growing publishers capture new monetization opportunities from these emerging trends, we’re continuing to evolve DoubleClick for Publishers (DFP) Small Business to give publishers a complete solution that can deliver ads across all screens and formats—including display advertising on the desktop, video, mobile and more.

Today, as part of this effort, we have fully integrated mobile ad trafficking, inventory management, forecasting, reporting and ad serving directly into the core platform you’re familiar with. Later this year, we will be integrating video capabilities into DFP Small Business so you can begin managing and selling your video ad inventory all from a single platform. If you’re a DFP Small Business publisher and are interested in early access to video functionality, please let us know here.

As part of today’s release, you’ll find mobile specific targeting options, creative types, and mobile-optimized ad tags built directly into the workflow you’re familiar with.

Mobile Targeting

In addition to helping publishers sell their mobile ad inventory directly to advertisers, the Google AdSense and AdMob networks are integrated into DFP Small Business to help you fill any mobile ad inventory you haven’t sold directly. These networks allow you to manage all of your mobile inventory, whether it is sold directly or indirectly, so you can fully monetize your mobile web content.

Over the next few weeks we will be enabling all DFP Small Business accounts with these exciting new mobile features. For publishers who require greater levels of customization and an advanced mobile feature set including support for feature phones and richer ad formats, we will be rolling out advanced mobile functionality into the premium version of DFP over the next few months. Contact us to learn more.

We’re committed to helping publishers streamline operations by offering a complete solution to manage, serve, and report across all sales channels, formats, and devices.