Operational efficiency increased an estimated 15%
DFP’s intuitive interface and streamlined workflows have allowed Erin’s team to operate more efficiently by approximately 15%. “With more efficient trafficking, we’re booking more revenue in our system than ever before. And fewer screens and simpler processes means we have a much happier traffic team,” says Erin.
Real-time response to client needs
DFP makes performance data available within 20 - 30 minutes of a campaign delivering (compared with 24 hours on DART). As a result, Gawker Media has been able to monitor and optimize campaign performance and handle client demands in real-time. “Being able to confirm correct delivery for a client just hours after launch has given much needed confidence to our sales and account teams,” says Erin. Furthermore, with access to the DFP interface from mobile devices and browsers, the team can respond to customer requests for campaign changes at any moment, from anywhere.
Increased focus on business optimizations
With DFP’s efficiency-driving features, Erin and her team dedicate more resources towards growing Gawker Media. As she sums up, “With the time that DFP saves, we can focus on other priorities - optimization, troubleshooting and improving client relationships - that help further build our business”.
Read Gawker Media’s full story here.
This post is part of the PubTalk series of conversations with publishers