Wednesday, May 2, 2012

What's new in DoubleClick for Publishers

Wednesday, May 2, 2012 |
We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Improved Custom Targeting Input: We've designed DFP so there are fewer steps, clicks, and screens throughout the trafficking process to help you reduce the time it takes to traffick your campaigns. To help you streamline your workflows even further, you can now select custom targeting criteria when trafficking a campaign with a single key-stroke to help you quickly select and search for the right targeting criteria.

Additional Reporting Combinations: To help you generate precisely the data you're looking for, we've introduced additional reporting combinations to give you a more granular look at your data. A sample of the new combinations available include:
  • Ad Unit x Line item x Creative/size x Country x Custom Targeting 
  • Ad Unit x Line item x Creative/size x Country 
  • Ad Unit x Line item x Creative/size x Metro 
  • Placement x Line Item x Creative 
  • Ad unit x Line Item x Creative/size x Hour
Available in DFP Mobile:

MRAID Support: Our latest mobile SDK for DFP and AdMob was launched to fully support the IAB's Mobile Rich Media Ad Interface Definitions (MRAID). For publishers who use DFP to deliver ads to mobile applications, the new Google AdMob SDK gives your advertisers the flexibility to provide creatives that work seamlessly across any application, regardless of the device, platform, or ad technology involved. Learn more.

Available in DFP Video:

Stream Based Frequency Caps: To help give you more delivery options when working with you video advertisers, we've introduced stream-based frequency caps to help control how often an ad appears in the same stream. Learn more.

VAST 3.0, VPAID 2.0, and VMAP 1.0 Support: At Google, we've been longtime supporters of video advertising standards. We're happy to announce our support for the latest set of guidelines announced at the IAB's Digital Video Marketplace Event. This means that we'll be implementing VAST 3.0, VPAID 2.0 and VMAP 1.0 across our video advertising products. Together, these three guidelines strengthen the video advertising infrastructure already adopted by most participants in the video ecosystem. The Video Suite also adds support for skippable ads, podding, in-ads privacy notices and ad sequencing, while offering greater clarity around compliance and mobile scenarios. Learn more.